The ‘Hey Ya’ effect

Have you ever heard the song ‘Hey Ya’? At the time of writing this, it has been streamed over 276 million times on Spotify and viewed 302 million times on YouTube, so there’s a high chance that you might’ve encountered it in the last 14 years since its release (it’s been 14 years already?!). You might’ve danced to it at a party, sung along in … Continue reading The ‘Hey Ya’ effect